Why Free Is Good

Focused platforms and niche dial tones are the future. They will integrate networking and cross-channel viral promotion. It's the future of social media. Cinefile.com is prime example of this -- and yes, it holds a dear place near my heart of course!

Cinefile.com: The Movie Industry Network from Cinefile.com on Vimeo.

And what's the great thing about all of these tools? THEY'RE FREE.

Seize the moment.

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Winnie the Pooh Mashup Trailer: "Christopher Robin & Ted"

"Sooner or later, your past catches up to you." That's the tagline Disney is going with for their live-action Winnie the Pooh movie Christopher Robin , starring Ewan McGregor . While watching the teaser trailer (which debuted today) and getting my first look at a real life Winnie the Pooh talking bear, I couldn't help but be reminded of Seth MacFarlane 's Ted , the R-rated comedy which featured a protagonist who's a foul-mouthed talking teddy bear. Ironically enough, MacFarlane's talking bear Ted has a much more cuddly and lovable look to him. Disney decided to give Winnie the Pooh a crude and homely-looking appearance -- not exactly what you'd expect for their intended child audience. So I decided to create this mashup trailer, which rewrites Christopher Robin's (McGregor) backstory to suggest that Ted was his original bear and he just sewed up the teddy bear's parts to look like Winnie the Pooh. Talk about your past catching up to y

Watch: Errol Morris' 1991 Documentary on Stephen Hawking, "A Brief History of Time"

Yesterday we learned that the brilliant and world-renowned theoretical physicist Stephen Hawking passed away at the age of 76. In the early 1960s, Hawking developed an early form of motor neurone disease, debilitating and paralyzing him throughout the decades. However, he did not let such a devastating physical disability stop him from becoming a truly iconic figure, thinker and leader in the sciences, and in specific, cosmology. Hawking's built a legacy of scientific works, breakthroughs and publications throughout his academic career but it was his best selling book "A Brief History of Time" that caught the eye of acclaimed documentary filmmaker Errol Morris (Oscar winner for The Fog of War: Eleven Lessons from the Life of Robert S. McNamara ). Morris' doc A Brief History of Time looks at the impressive life and work of Hawking, told in the signature way that only Morris can, all scored to a soundtrack composed by Philip Glass . While the film is ava

Watch: ALL OF VENOM: Mashup of “All of Me” and “Venom”

Venom , the latest Marvel (anti) superhero film, limps into theatres this weekend with an unimpressive 30% on Rotten Tomatoes . However, I'm sure that won't prevent it from making boo koo bucks at the box office. What I'm more interested in is how Venom will fit into the annals of film history -- because it does! While this isn't my first Venom mashup video (see my The Venom Drop teaser trailer), I do think that my new mashup, All Of Venom , really speaks to what Venom ultimately will be remembered for: Tom Hardy 's committed physical performance and how it plays as a companion piece to the 1984 romantic fantasy comedy All of Me starring ( Steve Martin and Lily Tomlin ). In Venom , Hardy's character Eddie Brock gets possessed by an alien symbiote and must learn to share his host body with said being. In All of Me , Martin's character gets possessed by the soul of the recently deceased Edwina Cutwater (Tomlin) and -- yup, you guessed it -- must lea

#InformedImages: “There Will Be Blood” and “Narcos: Mexico”

#InformedImages is a Free Cinema Now series that studies and brings to light influential films and other examples of moving images that informed and inspired specific visuals in later works. I remember the exact the moment it clicked together for me. It was about half an hour into episode 2 (directed by Josef Kubota Wladyka ) of Narcos: Mexico on Netflix . The camera crept across the dry, desert landscape toward a hole in the ground, where Rafael Caro Quintero (a.k.a. Rafa, played by Tenoch Huerta Mejía ) was digging furiously, in an attempt create a makeshift aqueduct to help grow his field of marijuana. It recalled images from the earlier sections of Paul Thomas Anderson 's masterpiece T here Will Be Blood, when Daniel Plainview (played by Daniel Day-Lewis ) was digging for oil underneath the rocky ground. Then, as I continued to watch Narcos: Mexico , a more striking visual parallel to There Will Be Blood began to emerge. For example, as Rafa and his boss Miguel Ángel F

VIDEO ESSAY: Paul Thomas Anderson's "The Master"

"He's making all this up as he goes along." NOTE: I was fortunate enough to attend a rare 70mm screening of Paul Thomas Anderson's The Master on Thursday August 16, 2012 at the Music Box Theatre in Chicago, Illinois. In attendance were writer/director Paul Thomas Anderson and one of the film's actors, Kevin J. O'Connor (both of whom are pictured with me here ). -- The key to the success of Paul Thomas Anderson 's The Master doesn't come in its mammoth achievement of being shot on 70mm film or its carefully constructed parallel origin story of L. Ron Hubbard's Scientology practices. Rather, that success is embedded in an intimate scene: a single shot close-up on alcoholic war veteran Freddie Sutton (an unforgettable Joaquin Phoenix ) during a "process of time" session with Lancaster Dodd ( Philip Seymour Hoffman in prime Hubbard form). Up until this scene, the character of Freddie dutifully performed the task of delive

Review: "Loveless"

Some people should never get married. Likewise, some people should never become parents. Crudely enough, the protagonists of Andrey Zvyagintsev 's new film Loveless fit both of those descriptions. The Leviathan helmer returns with another bleak and unflinchingly honest portrayal of family dysfunction and social politics. Loveless is also a commentary on modern Moscow. Zvyagintsev uses the car radio as the film's cultural master of ceremonies, informing the audience of the state of Russia, the political climate and expected societal norms. In fact, the only other time the car radio isn't used for exposition, is when a character turns it into an aural weapon to antagonize another character, by blaring loud metal rock during an inappropriate time. The coal-hearted characters in Loveless listen to the radio, but hardly to each other. Early in the film we learn that Zhenya ( Maryana Spivak ) and Boris ( Aleksey Rozin ) are in the final steps of finalizing their divorce.

Review: "November"

The protagonist of Estonian filmmaker Rainer Sarnet 's Where Souls Go (from 2007), a fifteen-year-old girl named Ann, sets the plot in motion when she visits a satanist's website and says a prayer (in an effort to seek solutions) that inadvertently gives her newborn stepbrother a heart disease. Ann also has a poster for The Lord of the Rings: The Return of the King on her bedroom wall, prominent in many shots of the film. This image is a strong representation of Sarnet's interests: to acknowledge how fantasy (with its mythical creatures and wish-granting powers) shares an overlap with hell (and its evil incarnates). Considering this, it's no wonder that Sarnet chose to adapt Andrus Kivirähk 's novel " Rehepapp ," which focuses on 19th-century Estonian village peasants and the dead souls that lurk in the forest, for his latest film November . How can I best describe November ? Well, it's as if Michael Haneke 's The White Ribbon was re-constr

Watch: Gaspar Noe's ENTER THE CATS

It's been quite the day for trailers. Ad Astra . It Chapter Two . Top Gun: Maverick . But I don't think anyone was REALLY ready for the promised "digital fur technology" of Tom Hooper 's Cats . The trailer is pure nightmare fuel. While watching it, the first thing that struck me was how dark and dreadful the film looked. Like physically and literally. I started thinking about how the film would probably be enjoyable while on some drugs. Then I started fixating on a shot of Idris Elba on top of a multi-colored lit building and the poster for Gaspar Noe 's Enter The Void suddenly popped in my head. And after that, there was no turning back...

Watch: PERFECT PIKACHU (Mashup of "Pokémon Detective Pikachu" and "Perfect")

On Tuesday May 7th, Warner Bros. and Ryan Reynolds trolled the Internet by pretending to upload the entire Pokémon Detective Pikachu movie to YouTube, a couple of days before its theatrical release. As I type this, the YouTube video -- which actually shows Pikachu working out to some 80s jazzercise music -- has 1,441,931 views and counting. It's a clever marketing ploy, feeding right into the piracy culture of the interwebs and poking fun at the rick-rolling clickbait urgency. Within moments of watching this rick-roll video, I recalled the 1985 romance-fitness club-meet cute that is Perfect , starring John Travolta and Jamie Lee Curtis . Then the idea clicked to replace Curtis with Pikachu and...well...you can just watch for yourself...

VIDEO ESSAY: Film Fidelity: Beyoncé's "Lemonade"

Beyoncé knocked the wind out of the Internet when she dropped her nearly hour-long visual album Lemonade on HBO this past Saturday night, April 23rd. The inspired film is a remarkable piece to be sure--even for the Queen Bee herself. And while everything from the sound design to the collective creative direction from the team of filmmakers, editors and art department is exceptional, much of the receptive chatter online has instead circled around the implied infidelity that spurs the narrative of Lemonade ; the idea that hubby Jay Z did Beyoncé wrong with a certain "Becky with the good hair." Which is too bad; that's the kind of fodder for tabloids and it marginalizes how much great film art is packed into this thing. So, as a reactionary cinephile, I thought I'd redirect the public's attention to the striking images that Lemonade presents, the ideas behind them and, more pointedly, where these vignettes drew inspiration from. In contrast to the possi

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