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Pillars are integral instruments to sustaining viable foundations. I'm not telling you anything new there. Yet, in our arena of DIY moviemaking, culture refining and trendsetting, this idea of "pillars" is becoming more of a dire thirst and essential element.The reason is because it's easy to get lost in all the hub bub of day-to-day developments in our new media landscape. Whether it's a new viable force on the distribution front or an aggressive hypothesis on how to crack the current distrib-infrastructure, what we usually are presented with is solely "situation." What we need more of are calculated perspectives and forward-thinking game-plans . Film Courage offered some useful feedback on the recent DIY Days but what we must never take for granted are the bullhorn-grabbing orators and innovators who are sharing their story. Below are two presentations that I consider to be essential viewings. The first is by Michael Margolis , the guru be...

The beautiful and elusive aspect to the golden Hollywood exhibition model is that the work you create could actually be projected on thousands of screens across the country. How about that? But if you're not at the helm of Just Go With It or The Green Hornet or any studio-backed production, chances are you are also amidst the undefined the landscape that is new media independent moviemaking. So where do you go? How do you begin to stake your claim in this market ? For a while now, many of the articles I have published on Cinefile.com have marched to the same beat: Today the notion of DIY is less novel and more necessary. The Do-It-Yourself mentality has (luckily) grown into more of a business mindset and less of a "renegade" or "guerilla" mentality . It was inevitable. When an industry like ours sees less opportunity for independent film to flourish--albeit through domestic sales or production capital--on a mainstream scale, doesn't it seem n...

Focused platforms and niche dial tones are the future. They will integrate networking and cross-channel viral promotion. It's the future of social media. Cinefile.com is prime example of this -- and yes, it holds a dear place near my heart of course! Cinefile.com: The Movie Industry Network from Cinefile.com on Vimeo . And what's the great thing about all of these tools? THEY'RE FREE . Seize the moment.