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Showing posts from May, 2011

Our Cinematic Post-Postmodern New (Media) Wave

This past weekend I wrote of the newly revitalized underground cinema as being a palpable gateway to the "New Cinema" (Regardless, the New Cinema is organic, ever-changing). That said, I still think it's essential for us independent filmmakers and content creators to start addressing the void in our immediate industry, our immediate culture. That void comes in the misguided collective mindset that ours is a failing or unfulfilled industry . Anyone who entered in the independent cinema game should NOT be surprised when they soon realize that overnight financial gains aren't a realistic feat. We become independent filmmakers because we are first artists. Those who think otherwise should read Ted Hope 's powerful post, "A 'Career' In Indie Film? Better Have That Second Job Lined Up..." In times of struggle and uncertainty--key words for our independent film realm--there lies great potential for reinvention, risk and (hopefully) reward. Wh

Social Filmmaking: Casting The Viewer, The Individual

Our current era of independent filmmaking/exhibition/distribution has introduced alternate methods of delivery for the new media content creator. That is to say, the new indie filmmaker has to tell a story with much more frequency, sometimes over longer periods of time. Before, a filmmaker would just make the film and then hope the finished product connects with some sort of audience for fiscal gain (ticket sales, studio deals, yada, yada, yada). But Web 2.0 and the social media revolution have (thankfully) lifted Oz's curtain. Therefore, a revived need for (daily) content has really put filmmakers on the spot. The good news is, is that filmmakers have more power in actually choosing their audience than ever before. The bad news is that this daily content (an active Twitter feed, updated YouTube channels, blogs, etc.) is often free content and therefore returns no immediate revenue for the artist. But don't fret. A post in Filmmaker Magazine -- "The Microbudget Co