On Tuesday May 7th, Warner Bros. and Ryan Reynolds trolled the Internet by pretending to upload the entire Pokémon Detective Pikachu movie to YouTube, a couple of days before its theatrical release. As I type this, the YouTube video -- which actually shows Pikachu working out to some 80s jazzercise music -- has 1,441,931 views and counting. It's a clever marketing ploy, feeding right into the piracy culture of the interwebs and poking fun at the rick-rolling clickbait urgency.
Within moments of watching this rick-roll video, I recalled the 1985 romance-fitness club-meet cute that is Perfect, starring John Travolta and Jamie Lee Curtis. Then the idea clicked to replace Curtis with Pikachu and...well...you can just watch for yourself...
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