FREE CINEMA NOW

A common oversight in our creative field is the curation of GOOD or STIMULATING content. Social media platforms like Vimeo give us all megaphones that can sometimes create more white noise in our arena; this can hinder the validity of an emerging new wave of indie filmmaking because there is such a high flux of content coming and going. The bottom line is that most online content (video, film) is quite bad. And not bad in an intentionally volatile or spiteful way. It's just that everyone is putting everything online. So where do you go? How do you compete with the dancing cat videos when your content is a 7-minute silent film? The key is going to be in the "micro"-curation among the independents . It's going to involve some meticulous cross-promotion of engaging or interesting works by our peers. This is harder than it sounds. The reason is that much of our time is already dedicated to actually creating content and then promoting ourselves as branded entities o...

  It was only a matter of time before the big fish in the pond began seeing the incredible potential in digital distribution and new media exhibition platforms. It's more than just iTunes or iPads or online streaming. The potential comes in the revival of niche programming, a renaissance in avant garde indie content. Up until now, any indie auteur relied solely on festival exposure to have any chance at reaching a targeted audience; this would often prove to be a nominal gesture for said filmmaker because big wig marketers usually catered to the wrong crowd. We know now, with web 2.0 and filmmaking 2.0, that free online tools help content creators curate their targeted audience .  So when you add aggressive self promotion, free online platforms and sophisticated tools for distribution (tablet devices, small digital cinemas), you have a new wave of moviemaking and thus a resurgence in the cinephile moviegoing community . And for any exhibitor or distributor, a reviv...