FREE CINEMA NOW

At a recent film industry event I attended, I found myself picking up my jaw from the ground a lot. I ran into a number of individuals--all indie producers and content creators--who were hellbent on landing that "theatrical run" for their micro or modest projects. The relentless DIY-digital filmmaker inside me kept erupting with "Are you fucking nuts?" expletives. You see, I have a deep concern for my peers not seeing the big picture. Like any other independent artist, I would love to have all of my work tour the nation on big multiplex screens but we know that the current exhibition infrastructure is not built to program all of our work (whether their current programmed content is any good is an entirely different discussion), so why bother with waiting around and hoping to be "discovered"? We know the major film festival route is becoming a slimmer opportunity every year; since when do films that star Tinseltown marquee names earn the label of being...