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"The issue of ‘convergence’ is having a significant impact on micro-budget feature film-makers. It is opening up vast new possibilities to profile and distribute work alongside established industry methods ."  That's the potent opening line in a resourceful post hosted by Film London 's microbudget-film-centered platform Microwave . Cross-promotion and intuitive marketing schemes have become popular staples of indie filmmaking and why not? It's hard enough to get your film financed, so being able to attract outside capital from branded franchises is a welcomed feat. The hard part is being able to embed these products carefully within your work; I mean, you're still making your piece of art, not a ho-hum corporate commercial. Still, free services like Product Place Me! give filmmakers the opportunity to get clever with their sponsors' products. But cross-promotion in filmmaking is just one avenue of a larger "Cultural Convergence" ...