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Showing posts from November, 2011

The 11th Hour Question: Is Your Fan Following Your True Audience Group?

It's going to be a cloudy day for you if you come to realize that your core online fan group is solely comprised of grandma and cousin Kenneth from Wichita, Kansas.
I always cringe when I see independent filmmakers create a Facebook fan page, Twitter page or even a Myspace FILM page and then...they just walk away from it. It's as if they're convinced that simply publishing these pages will attract fans/followers/potential viewers outside of their close friends and family. But this isn't a FREE CINEMA NOW entry that is going to beat you over the head on how you absolutely must be rigorous in your quest to build your online brand (even though I'm pretty sure every post that I've written pulsates with that message in some way).
Rather, let this entry be a potent reminder that audience management/cultivation through social media is still very real and very VALUABLE. If social media wasn't valuable, why would VOD cable marketers develop an app for users to "L…